Basic Google Ads terms
Get familiar with some of the common elements and concepts that you'll find in Google Ads.
- Ad group: Definition
- Average daily budget: Definition
- Broad match: Definition
- Campaign: Definition
- Click: Definition
- Dashboard: Definition
- Default values: Definition
- Destination URL: Definition
- Display URL: Definition
- Exact match: Definition
- Final mobile URL: Definition
- Final URL: Definition
- Google Account: Definition
- Google Ads: Definition
- Impressions: Definition
- Keyword close variants: Definition
- Keywords: Definition
- Landing page: Definition
- Maximum CPC bid: Definition
- Optimization score: Definition
- Paying manager: Definition
- Phrase match: Definition
- technical account manager (TAM)